It’s Not All About Profit; It's About Trust!
Business closures are the results of various causes, two of which are the diminishing trust and support from customers.
Ms Sun Sokha, a Nham24 co-founder, said that making customers happy is the first priority. At first, she was also perplexed by the cyclic paradox of how successful companies keep their business running when they are not netting any profit.
She asked top companies such as Alibaba and Taobao: How do you grow your company when you are losing money? Taobao’s answer was somewhat equivocal- They choose to lose profit without telling her the reasons.
After some considerations, she finally understood that securing the customers’ trust was the key, and profit will follow later.
By: Pon Lorngdy