Microsoft Permanently Closes All Physical Stores​

Sad but true, the tech titan Microsoft finally announced on Friday that it will totally close all of its physical stores which have been closed Since March due to the unsettling pandemic. However, the move will result in a pre-tax charge of around $450 million that include asset write-offs and impairments.

On Frida trading, Microsoft shares fell more than 2%  at $195. New selling strategy from Microsoft might be serving their customers remotely from the corporate facilities.

Microsoft will “reimagine” other spaces that serve all customers, including operating Microsoft Experience Centers in London, New York and Sydney and at its Redmond campus locations.

Since Microsoft Store closed in late March, the company says the team has hosted more than 14,000 online workshops and summer camps and more than 3,000 virtual graduations.

“Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location,” said Microsoft Corporate Vice President David Porter. 

Microsoft started expanding its retail presence in 2009, offering customers the experience to see its Windows and Xbox devices and get in-person customer support. It drew parallels to Apple’s retail strategy and store design.

Source: Forbes