Differences Between Sale and Marketing
A lot of people tend to confuse Sale and Marketing. Why? This is because many people think that Sale and Marketing are the same thing and that the terms can be used interchangeably. However, it must be mentioned that in every company everyone can sell even if they do not have much experience in sales. But, marketing is not something that everyone can do. Consequently, ones must distinguish the rules and responsibility for each section of the organization to avoid any confusion over the job titles.
Koung Sonita, a young entrepreneur, stated that in order to understand this issue, one must be able to differentiate between Sale and Marketing:
- Marketing is an important part and the first part in the sale process because the product can only be sold if properly advertised. This means that Marketing is connected to Advertising as well as Marketing Plan, Research & Development (R&D) and 4Ps, etc. When talking about Marketing, we are also talking about Advertising.
Thus, Marketing is simply the process of advertising the product before sales.
- Sale is the continuation of Marketing. This means that when there is a product or service that has already been widely advertised, sales will immediately take place.
These two parts depend on each other. They are interconnected, and they contribute to the company’s operation.
Ms. Sonita continued, "sales make money for the company, while marketing spends money." The best sale strategy includes these 7 steps:
- Prospect: Before selling a product, you must ask yourself who your target customers are?
- Preparation: Have you prepared yourself and any related documentation?
- Approach: To be a great salesperson, you must be able to absorb feedbacks.
- Presentation: Get ready, get dressed, and be well-prepared with what you will say to the customers.
- Handling Objections: What should you do after receiving clients or customers? Would you leave your customers behind?
- Closing: Are you prepared to provide services and products to your clients? What’s next?
- Follow Up: Do not wait for your boss to tell you to follow up with the customers. Be proactive and call the clients to get their feedback- positive or negative.
By: San Seiha